Too many business owners have an online strategy which relies on garnering as many likes as possible for their Facebook page. This is wrought with peril and here is why:
At any time, and they do it often, Facebook alters how you connect with these people to further their goals. Which all revolve around making money off of these connections. They want you to rent your friends, plain and simple.
So as time changes, the investment you have made in those connections is adjusted, filtered, and rearranged to become more profitable for Facebook. Recently they altered how many of your business posts people who liked your page see if you don’t pay to promote them. Its time to focus on making connections with these friends and followers as permanent as possible.
The answer for most of you: Build your email list. Start today, make it worth their while. How much should you invest in time and money? Answer one question: What is a permanent connection to your customers worth to you?