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Tag: Facebook marketing

  • The Social Feed and Employees

      How does your social feed embrace your employees? Does it at all? These are the questions you should ask yourself. Are you tagging employees in pictures of the product of their labors, are you recognizing the fact that many hands are involved in creating what your business accomplishes? Do you thank, mention, and acknowledge…

  • Don’t just rent your friends from Facebook

    Don’t just rent your friends from Facebook

    Too many business owners have an online strategy which relies on garnering as many likes as possible for their Facebook page. This is wrought with peril and here is why: At any time, and they do it often, Facebook alters how you connect with these people to further their goals. Which all revolve around making…

  • Facebook News Feed Changes

    Facebook News Feed Changes

    Interpret them to Market your Business Better. Whether you are marketing a small business like a restaurant or a professional practice like a realtor you are likely heavily invested at least time wise in Facebook. So you need to stay on top of the developments as things are always changing there, but don’t worry, that’s what I…

  • The Problem with Facebook’s Zip Code Ads

    The Problem with Facebook’s Zip Code Ads

    A little background: Recently Facebook implemented a new way to target ads on their network. With the enabling of zip code specific ads, Facebook promised to allow a more specific way to distribute your ads. I wrote with enthusiasm about the prospects such a new ability would give those advertising to Facebook’s mammoth user base…

  • Facebook Marketing to Your Zip Code

    Facebook Marketing to Your Zip Code

    From the ‘What Took So Long’ category, Facebook has finally made it possible to show adds just to the zip code/s that you select. Previously advertisers were only able to narrow with country, state, or province. Now with much more focused geographical targeting Facebook ads could be used to promote civic programs and political campaigns,…

  • Getting the most from your Blog?

    Getting the most from your Blog?

    Thoughts from the Beach… Whether a small business or a professional your blog is not only a part of your online marketing efforts, it should be your lynchpin that holds it all together. Now since you are creating posts that share valuable and interesting information and offers on a regular basis it is time to make…

  • Run your own Group Buying Promotion. I am.

    Who needs Groupon? Keep all the revenue and stir up some serious business along the way. In this post I am going to explain how with an example I just put together for Evenfall Restaurant, it’s a home grown group buying marketing campaign. It’s Mojito Time. The Hook: The more people that buy the cheaper…

  • Must Do Facebook Marketing Tactic

    Must Do Facebook Marketing Tactic

    There are strategies to achieve goals, and inside those strategies, there are tactics that help you accomplish them. Today lets focus on a tactic that will help you succeed in your strategy to market better on Facebook. Clean up your Facebook Stream I have written a few times about interaction being key to marketing success…