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Tag: marketing

  • Can You Bijou?

    Can You Bijou?

    Create a Market Defining and Creating a market are too different things. In order for one to be defined it must exist, if it does not yet exist it must be created. Bijou, the next generation of Boston nightlife, is about to create a new market. Lets take a look at some of the ways…

  • Run your own Group Buying Promotion. I am.

    Who needs Groupon? Keep all the revenue and stir up some serious business along the way. In this post I am going to explain how with an example I just put together for Evenfall Restaurant, it’s a home grown group buying marketing campaign. It’s Mojito Time. The Hook: The more people that buy the cheaper…

  • What Do Only You Do?

    Its crazy but business owners often forget WHY customers come to them. Chances are you are one of them, I think about things like this all the time and occasionally I catch myself doing exactly that too. It is weird, and it is costly. Why do customers choose you? Is it your location, a skill…

  • Why Realtors Need Professional Social Media Content

    It seems like Real Estate was made to be marketed online, the time, travel, and money it saves to sort through homes first online makes it hard to imagine a time when we would have to drive around to see a bunch of property we had no desire to buy. Social media provides the connections…

  • Unless You Are Good

    Marketing in any form, social media included, isn’t a savior. It won’t work unless you are any good at what it is your business does. It will work to some extent if you are anywhere from mediocre good to absolutely amazing good. But you really have to be good, and I am sorry if this…

  • Get Better Analytics

    Look at this picture and think of the center of the wheel being your business on its website, the spokes are your social media marketing accounts and campaigns, and the tire is all your potential customers who come across your social feeds online. Each social spoke is bringing customers into the center, your business. When…

  • When Calamity Strikes: Use your Connections

    It’s the seventh big snowstorm of the winter, and another is bearing down on the east coast. Businesses of all types are open/closed and in limbo. Customers are wondering if they are open, so: Are you being proactive about it and answering them? Make sure you use your connections. Quickly: A) You should not take…

  • Don’t Forget The Game

    A quick post today… major snowstorm here in Boston has got me busy. Remember the game you are playing: If you are marketing your restaurant, the same things appeal to people now as they always have, good food, social interaction, not having to cook, do the dishes, or all eat the same thing. People respond…