Tag: restaurant promotion
-
Seeking Bottlenecks and Hurdles
I seek the problems in your path, the obstacles to overcome, and encourage you to race at them. You run a business, there are fifty things that you could do today, fifty ways to make progress and move your business forward. The problem is there are going to be fifty tomorrow too, and on to…
-
The Problem with Facebook’s Zip Code Ads
A little background: Recently Facebook implemented a new way to target ads on their network. With the enabling of zip code specific ads, Facebook promised to allow a more specific way to distribute your ads. I wrote with enthusiasm about the prospects such a new ability would give those advertising to Facebook’s mammoth user base…
-
Social Proof helps Launch a Restaurant
Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…
-
Can You Bijou?
Create a Market Defining and Creating a market are too different things. In order for one to be defined it must exist, if it does not yet exist it must be created. Bijou, the next generation of Boston nightlife, is about to create a new market. Lets take a look at some of the ways…