Home Archives for Restaurant Marketing
Boston Restaurant crushes Cinco de Mayo with an epic pig roast:

Boston Restaurant crushes Cinco de Mayo with an epic pig roast:

image

So Cinco de Mayo fell on a Sunday and you always want your restaurant to celebrate it right and profitably… Chef Michael Schlow knew how to do it when he threw a huge pig roast at Tico.

Sure enough hundreds of Bostonians showed up to partake  including yours truly.

There is something about a whole pig, expertly roasting in the middle of a party that makes it that much better.

On both fun and business accounts this idea was a huge success, from the crispy skin to the demolished piñatas there wasn’t a sad face in the crowd.

I am Spirocks on Twitter.
Filed Under: Boston, Restaurant Marketing Tagged With: ,

Instagram for Restaurant Marketing – http://t.co/O…

Instagram for Restaurant Marketing – spirop.us/15Nux91

I am Spirocks on Twitter.
Filed Under: Restaurant Marketing, Tweets
Instagram for Restaurant Marketing

Instagram for Restaurant Marketing

So you know instagram, land of self centered duck faced ‘selfies’ and look where I am rub in your face pics from your connections.

But you know what it works great for?

Food.

Its simple really, when people see food they want to eat it, and when they see a restaurant consistently post food pics that they want, it leads to them visiting.

Tips:

Be passionate about your food, pictures of poor food will have poor results.

Be pragmatic about how much you share, five dishes a week is one thing five in a hour is another.

image

Find me on instagram or twitter (@spirocks)
To see how I am doing it for Andolinis and Sauce in Andover Ma.

I am Spirocks on Twitter.
Filed Under: Facebook, Local Market Strategy, Restaurant Marketing, Tools Tagged With:
Video Marketing Example for Restaurants

Video Marketing Example for Restaurants

We are always looking to find ways to use video for restaurant marketing.

Each video has a common goal which is to highlight that which makes the restaurant unique, and when you use video to market your restaurant you should do the  same. Where video stands head and shoulders above the other mediums you may choose is the human aspect, you get a feel for the person in the video and that is a key part of connecting with your audience. I have said this before but you can not be marketing the fact that you have food and drink. If you are doing that you are wasting your time. Most likely there is a subway or other processed food vendor that is selling cheap calories somewhere around you.

They have food and drink.

Your restaurant marketing should be about the things that set you apart, the one of a kind things that make your restaurant a unique destination and a value to the community that it is in. One thing that makes it that way is the people who make and serve the food and drink, it is their passion for the process and the end product that is of interest and value to the audience. Your restaurant marketing should be highlighting these things, and naturally the food and drink will be noted.

Here is and example of Video Marketing for Restaurants:

As you can see, this is as much about Lindsay, and the Process, as the product. It is an invitation to come see her and the rest of the staff. Video allows a window into what it would be like to sit at the bar and have Lindsay make a cocktail for you, it is personal and only possible in person or on video.

Have you used video for your business marketing or are you thinking about it? If you want ideas for how it could work for your particular business, just ask, its what I love to do.

I am Spirocks on Twitter.
Filed Under: Local Market Strategy, Restaurant Marketing Tagged With: , ,
Video Marketing Examples for Small Business

Video Marketing Examples for Small Business

Its easy to say… you should do video for your business. Its harder to actually do it. I have had the pleasure of working with some business people in the past few years to actually make it happen for them, and for my own businesses like Sauce. So I thought it would be worthwhile to actually show you the types of video marketing that we are doing, and give you a chance to think about what kind might be a match for you.

Sauce Super Bowl Video

This is an example of how you can use video to start a conversation, we put it right on our website’s front page this week, and have shared it through our social media channels as well. Its fun and not supposed to be a hollywood blockbuster. Video is a threshold breaker, it is an investment of time and creativity that the vast majority of business people wont make. How many wing places in the state of Massachusetts made a video marketing their their super bowl catering? I would venture to say one.

Century 21 McLennan and Company

This is an example of video marketing that educates the consumer, it is intended to demonstrate the knowledge and partnerships of one of the Merrimack Valley’s most successful real estate brokers, Matt Mclennan. His investment in video and online marketing have set him even further apart from his competitors. Those who hire him to sell their home or help them buy one, know at once that he will leverage both modern and traditional media to sell their home. Hell he sold mine and got one of the highest per square foot prices for any home sold in my town in 2012. Oh and he did it in one month… These videos are an opportunity for Matt to shed light on his company and his knowledge of how to get deals done. Examples are his video series on Short Sales where he and his short sale specialist discuss the various short sale specifics, to his current series on mortgage questions with a mortgage broker he works with (above), Matt uses video to both spotlight his properties and also educate the public. He is a front runner in our market on many levels and his use of video is definitely one of them.

J Borstell Property Video

Jeff Borstell is a Real Estate Advisor from J Borstell Real Estate in Tewksbury, they are a multi-generational brokerage that not only sells homes, but also helps builders find property to flip. Jeff has begun using video to document the process as he finds the properties and sees them through to completion. The video above highlights one of his current projects and as you can see he uses the medium to virtually show the property. Much as he would in person, but in this way he is able to immediately vet out if a home is a potential fit for a buyer, and also reach buyers that he may not otherwise.

Video marketing is daunting to start, you have to be on camera in most cases, and in the end it is all about whether you are comfortable enough to stand out from the crowd. If you want to discuss any of the above with me, just let me know. @spirocks on Twitter or:

I am Spirocks on Twitter.
Filed Under: Just Think, Realty Marketing, Restaurant Marketing
«Older Posts