Author: Spiro Pappadopoulos
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Restaurants: Market to the Season
What time of year is it now? From the picture of my garden you can tell it is very much still summer, but in this business your marketing should not be focused on just tomorrow but the next season. That means fall, and holiday party planning season. I know you are probably like me, trying…
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Think Human
Who pays for what you sell? Who wants it? Who needs it? Can you understand why they feel that way? These are important questions as you set out to market your business online. There is a lot of bullshit floating around to get you off track and lower your success rate. Here is what I…
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Slow Website? Speed It Up with This
Brand New Tool That Speeds Up Your Site Dramatically So many small business websites suffer from long load times, and each time a potential customer is too impatient to wait, you lose them. Slow sites make a business seem rinky dink, unprofessional, and in jeopardy. That is why your hosting service and design are so…
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Facebook Marketing to Your Zip Code
From the ‘What Took So Long’ category, Facebook has finally made it possible to show adds just to the zip code/s that you select. Previously advertisers were only able to narrow with country, state, or province. Now with much more focused geographical targeting Facebook ads could be used to promote civic programs and political campaigns,…
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How to Use Twitters New Features for Business
Yesterday Twitter unveiled some enhancements to its service which have been just about universally welcomed. On the heels f its native photo service it seems that Twitter is intent on finally building on its simple but addictive base. I am going to go over a few of the ways that these new changes can and…
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Local Business and Google Search Ranking
So What Can You Do? Make sure your website or blog is optimized for local search results. Focus on the terms that people will use when they search for you locally, broad and general terms will likely leave you ont he 90th page. Use the local area you are in, whether it is SOHO in…
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Social Proof helps Launch a Restaurant
Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…
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Google Plus Customer Management
So I am embarking on a new project with my clients, to utilize the tools google has given us in Google plus to organize and market to their customers, prospective customers, and the world in general. First we are using gmail to maintain customer database, and then we are organizing these customers into circles by things they…