Category: Realty Marketing
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Realtor Websites Suck, Here is Why
This is the next in my series of suck posts, because it’s time for a change in how Realtors address the internet. Why? Because Most Realtor Websites Suck, and I know why: Technology moves fast and yet many Realtors are still filling out paper ad requests and calling it a day on marketing. The use…
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An Online Marketing Argument for Non-Believers
I am writing today to those of you who don’t think your business would benefit, or those who are not taking part in your companies inevitable involvement in online marketing. So if this is you, take a few moments and read on. Online Marketing Relies on the Interconnections between People Online The following explanation has…
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Videos Humanizes, Real is Captivating
In my previous post I wrote about how 2012 was going to be the year of video humanizing people, and advocated for it to become a part of a dedicated marketing plan. I have started with a few of my clients and I am excited to get more on the program as the year…
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This is 2012, the Year of Humanizing Video
Avoiding the onslaught of 2012 posts in the last week of 2011 is almost as impressive as avoiding them in the first week of 2012. Now that I accomplished that, I have started the year of in a way that will define my success and that of my marketing clients. Video People have been video…
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Social Proof helps Launch a Restaurant
Social Proof (noun) – The impact that an individual’s friends and acquaintances have on their likely hood to buy a product or service from a brand, derived from the commentary and activity the friends and acquaintances have with the brand on social networks and in social settings. Ok so like I said in the video,…
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Realtors, define your advantage:
You are a Realtor, and you care about how to be the best in your market. Ok Then. Let’s talk strategy here. Let’s discuss facts. Let’s decide how to beat your competition. Facts: 1) Realtors do not compete on price. Commissions are industry standard percentages. If you sell one home this year you will make…
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A Blog is your Lynchpin
A blog gives your business a voice, a chance to say what you do, and why. It gives you a chance today to explain these things and to have that message read at your audience’s leisure, to be found via Google and read well into the future, and to be available for you to share…