Category: Food and Drink
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Financing and Marketing a New Bar
Guest post by Sara Mackey Just about every adult aged social drinker has sat around a table with a group of friends and talked about how fun it would be to start their own bar. No doubt about it, it would be fun, but in today’s economy it is harder than ever to get financed…
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Restaurant Marketing: Great food Photos with a Smartphone
Why is this important? The reason why knowing how to take great smartphone food photos is important to your restaurant marketing is that to be effective you need to reduce the friction you encounter when you set out to post to your blog and social networks. Taking photos can be a major source of friction…
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Restaurant Marketing – Use Allergies as Talking Points
How well does your restaurant cater to those with allergies? If you do a good job of it, that can be marketing gold. Take gluten free menus for instance, do you have one? If not it is simple to make one with the items on your menu that are gluten free, so I suggest you…
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Restaurant Marketing with a Blog: Example
As a restaurant marketer by profession, I preach about the importance of a blog to the success of the online marketing effectiveness. I help construct a plan, and direct content creation for my clients. I also practice what I preach, here is how easy it is to build out content and the resulting search engine…
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Sit in Your Customer’s Seat
When your restaurant is open where are you most often? Most restaurant owners are usually in the office or the kitchen, once in a while walking around the restaurant. How many times do you sit in the dining room or bar like a customer during the night? Do it and you might get a perspective…
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Employee Involvement In Social Media Marketing
Getting employees involved in representing your business online via social media is a challenge, as it involves several obstacles to successful implementation. 1) Getting them to be active as part of their daily routine. Having employees take part in the critical day to day operations of a business is standard operating procedure. Yet getting them…
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Restaurants: Get Your Conversion On
With every passing month it becomes increasingly important for your restaurant website to capture the leads and convert it’s visitors into visitors of your restaurant. You simply have to grab them when they are visiting you online. Convert website visitors into restaurant visitors: (two must do ways) 1) Online reservations right on your site. This is imperative,…
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Social Media Monitoring for Marketing
Where are you when your potential customers are talking? Social media provides a chance to hear things you would never hear before, find customers you would never find before, and make connections that lead to sales you would never make before. The key is to be there to capitalize on the thought, comment, mention that…