Category: Just Think
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Court your Creative – Takeaway from Today
What is your skill, your value, what sets you apart? If you are successful at marketing in any sense, it is your creative tendencies, your ability to connect people to products with stories and explanations. It is your ability to leverage tools in your bag to create, implement, deliver, and manage your marketing efforts. Your…
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Must Do Facebook Marketing Tactic
There are strategies to achieve goals, and inside those strategies, there are tactics that help you accomplish them. Today lets focus on a tactic that will help you succeed in your strategy to market better on Facebook. Clean up your Facebook Stream I have written a few times about interaction being key to marketing success…
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Still think I am crazy? Groupon will Fail.
A while back I wrote a post, predicting that Groupon as we knew it then would not be a viable business. I was motivated by them turning down 6 Billion dollars from google, in what may turn out to be a disastrous business decision. At the time many many many people commented, tweeted, and refuted my claims. Most liked to consume…
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Why your competitors are beating you online.
What do today’s most successful companies do better than you do when it comes to marketing online? They are open, honest, transparent, accessible, upfront, and forthcoming with details and pricing. Here is why that matters, and some quick ways to tell how far behind you are. Today, your web presence is increasingly becoming the storefront…
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Cut the Fat. Refresh. Bring the Noise.
Do you look around your business, office, organization and see people’s habits that are slowing your progress or jeopardizing the future existence of your business? Is there a growing feeling that you need to adjust the way you do things to get to where you should be? Does it feel like you have more things…
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‘Groupon Now’ may be too late
In what seems like an admission to me that their business model is non-defendable, and likely not to be long-lasting, Groupon is readying a new way to distribute deals. What they’re calling Groupon Now. users will download a GPS ready app, and search for deals near where they are via their smart phones. What does…
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Unless You Are Good
Marketing in any form, social media included, isn’t a savior. It won’t work unless you are any good at what it is your business does. It will work to some extent if you are anywhere from mediocre good to absolutely amazing good. But you really have to be good, and I am sorry if this…