Tag: restaurant marketing
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Financing and Marketing a New Bar
Guest post by Sara Mackey Just about every adult aged social drinker has sat around a table with a group of friends and talked about how fun it would be to start their own bar. No doubt about it, it would be fun, but in today’s economy it is harder than ever to get financed…
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Restaurant Marketing: Great food Photos with a Smartphone
Why is this important? The reason why knowing how to take great smartphone food photos is important to your restaurant marketing is that to be effective you need to reduce the friction you encounter when you set out to post to your blog and social networks. Taking photos can be a major source of friction…
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Restaurant Marketing – Use Allergies as Talking Points
How well does your restaurant cater to those with allergies? If you do a good job of it, that can be marketing gold. Take gluten free menus for instance, do you have one? If not it is simple to make one with the items on your menu that are gluten free, so I suggest you…
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Restaurant Marketing with a Blog: Example
As a restaurant marketer by profession, I preach about the importance of a blog to the success of the online marketing effectiveness. I help construct a plan, and direct content creation for my clients. I also practice what I preach, here is how easy it is to build out content and the resulting search engine…
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Sit in Your Customer’s Seat
When your restaurant is open where are you most often? Most restaurant owners are usually in the office or the kitchen, once in a while walking around the restaurant. How many times do you sit in the dining room or bar like a customer during the night? Do it and you might get a perspective…
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Restaurants: Get Your Conversion On
With every passing month it becomes increasingly important for your restaurant website to capture the leads and convert it’s visitors into visitors of your restaurant. You simply have to grab them when they are visiting you online. Convert website visitors into restaurant visitors: (two must do ways) 1) Online reservations right on your site. This is imperative,…
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Seeking Bottlenecks and Hurdles
I seek the problems in your path, the obstacles to overcome, and encourage you to race at them. You run a business, there are fifty things that you could do today, fifty ways to make progress and move your business forward. The problem is there are going to be fifty tomorrow too, and on to…
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The Problem with Facebook’s Zip Code Ads
A little background: Recently Facebook implemented a new way to target ads on their network. With the enabling of zip code specific ads, Facebook promised to allow a more specific way to distribute your ads. I wrote with enthusiasm about the prospects such a new ability would give those advertising to Facebook’s mammoth user base…